Meet the team ClairePrimo

Meet the senior team at the Primo Distribution.

When you work with us, you’ll deal directly with our senior team. That means you’ll get fast, easy access to information and decisions.

Picture of Claire Hurst

Claire Hurst


Claire co-founded Primo Distribution following 15 years of running a business consultancy, and has built up substantial experience in account management, marketing and skincare category growth. She understands precisely what skincare consumers and retail buyers are looking for, and works hard to ensure that they get it. Working with brands from concept through to in store launch & beyond Claire can help you bring your brand to the UK retailers. Claire has a real talent for sourcing great products, matching them to retailers and their shoppers, and maximising category growth. She has solid experience of working with overseas suppliers, international logistics, and getting new products onto the shelves of the UK’s biggest retailers.

Picture of Adam Hurst

Adam Hurst


Co-founder Adam has a background spanning over 15 years in sales and management within pharmaceuticals and IT. He has extensive experience of managing both multi-channel and multi-national companies, and understands the challenges of mass-market retail. Adam has been the driving force behind the strategic and logistical aspects of Primo Distribution. He has particular strengths in understanding our retail clients’ preferences, so he’s ensured that working with us is as easy and effective as possible. Adam is also fluent in Dutch, French and German.

Start a conversation

If you’d like to talk to us, we’d love to hear from you. Please call us on 01943 666767 or email